When I took on my first Facebook ad design project, I thought, No problem—I’ve got YouTube, Google, and Pinterest to back me up. But as I searched, I realized there was hardly anything on the specifics of creating high-converting ad designs, and I felt instant regret for saying yes.
Interested? Keep Scrolling
It all started with a yes that should’ve been a no.
Meet the Founder - Adriane Bassler
I believe:
I'm not into:
You can find me:
Watching Football on Sundays,eating pizza on Fridays, reading anything by Stephen King (twice) or laying on the beach with a cocktail.
Rom-coms or musicals, watching movies more than once, thinking there's only one way to achieve success, any sort of winter sport or sleeping with pets in your bed (barf)
Aliens and ghost DO exist, a night out with friends can heal the soul, ramen is the ultimate hangover cure and doing scary things anyway can change your life.
I pushed ahead, thinking great-looking ads that matched the brand would work. Spoiler: they didn’t. Determined, I dove into anything I could find—blogs, podcasts, videos—most of it geared toward marketers. But I gathered every bit of info I could, and over time, patterns and themes began to emerge.
Cue the thoughts… Is everyone just winging it? (Yep.)
Soon enough, it all came together, and suddenly, I was booked up, no website or social media needed. Agencies were reaching out to me.
I realized the problem wasn't the ads. It was that nobody was teaching what ads to actually make and why. So The Ad Design Lab was born — a creative strategy system for business owners who need their ads to work and want a real framework to make that happen.
Adriane Bassler
ChatGPT: my go-to for copy and my cyber BFF. If it’s on my mind, I’m probably chatting about it here first.
AI for COPY
I get my ad inspo from Foreplay—because sometimes, you need a little spark to get those creative juices flowing!
FOREPLAY for AD INSPIRATION
All my ads are made in Canva, and yes, I still consider myself a designer. Turns out, creativity doesn’t care if you’re using Adobe—or the magic wand in Canva.
CANVA for AD DESIGN
All my stock photos are from Pexels, where the perfect shot costs zero dollars (just a little scrolling).
PEXEL for STOCK PHOTOS
ALL of MY FAVORITE TOOLS
No fluff
Just receipts
Real Partners. Real results.
Because what they experienced matters more than what I'd say about myself
- Jill Caretsky, The Knot
"Working with Adriane has been such a great experience! She’s not only an incredibly talented designer, but someone who truly understands creative strategy and how creative impacts performance in today’s social landscape.
More than ever, platforms now rely heavily on creative signals to determine targeting, engagement, and campaign efficiency, and Adriane absolutely understands that key intersection between strategy, audience behavior, and execution. Her work isn’t just visually strong, it’s thoughtful, intentional, and performance-minded. Adriane consistently brings smart ideas to the table, knows how to tailor creative to different audiences and objectives, and creates assets that feel native to each platform while still maintaining strong brand identity.
Beyond her talent, she’s also just an all around amazing person to work with -- collaborative, positive, creative, and genuinely enjoyable to be around. She's the kind of partner who makes the entire process better and easier for everyone involved.
I’d absolutely recommend Adriane to any brand or team looking for someone who can contribute both creatively and strategically."
FOOD
DANCING
WINE
BEACH
vacation
i LOVE
TRYING NEW
i FEEL
TRUE JOY
eVENING COCKTAIL
MY HAPPY PLACE
Best splurge
